Netflix Apologizes After Marketing Of French Film 'Cuties' Is Seen As Sexualizing Children
Netflix issued an apology Thursday after thousands signed a petition demanding the immediate removal of the controversial French film "Cuties" from the streaming platform.
The movie, about an 11-year-old who rebels against her family and joins a "free-spirited dance crew," is accused in the online campaign of sexualizing young girls "for the viewing pleasure of pedophiles." Originally titled "Mignonnes," the project premiered earlier this year at the Sundance Film Festival, where it won a jury award for directing.
On social media, people are calling Netflix's poster for the movie — which pictures its four preteen stars posing in costumes baring their legs and midriffs — "disgusting," "upsetting" and "sick." Netflix has apologized for its promotional materials but there are no plans to scrap the film, which is set to debut globally on Sept. 9.
"We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties," Netflix said in a statement Thursday morning. "It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.”
We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.— Netflix (@netflix) August 20, 2020
The original plot summary for "Cuties," preserved via screenshot in the petition, introduced 11-year-old Amy, "who becomes fascinated with a twerking dance crew" and "starts to explore her femininity." The Change.org campaign to delete the title had amassed more than 49,000 signatures as of Thursday morning, and Netflix's apology did not go over well with those who believe altering the poster and synopsis is not enough.
In a recent interview with Cineuropa, director Maïmouna Doucouré explained the inspiration for "Cuties," which is based in part on her own childhood experiences, as well as those of girls growing up today.
"This isn’t a health & safety ad," Doucouré told Cineuropa. "This is most of all an uncompromising portrait of an 11-year-old girl plunged in a world that imposes a series of dictates on her. It was very important not to judge these girls, but most of all to understand them, to listen to them, to give them a voice, to take into account the complexity of what they’re living through in society, and all of that in parallel with their childhood which is always there, their imaginary, their innocence." is stated in yahoo news.